L O W E S H O M E T O W N
Lowe’s Hometown is an interactive NFL theme park at the Super Bowl LIV Experience in Miami, FL. Lowe’s built mini homes for all 32 NFL teams for fans explore. The week-long activation took place at the Miami Beach Convention center during the week leading up to Super Bowl LIV. The event drew in thousands of fans along with appearances by NFL mascots, current and former players, and TV personalities.
PRESS:
Adweek | Forbes | USA Today | Front Office Sports | Sports Business
Discipline: Design, Experiential, Illustration, Event Production, Digital Advertising
