REEBOK HUMAN RIGHTS ACTIVATION

With the release of their first Human Rights Now! collection, 160over90 helped Reebok gather a group of powerful artists, led by Black Thought of The Roots, to reveal the human behind the rights.

This pop-up experience in Brooklyn, NY included spoken poetry, dancing, and a live painting by local artists. Guests enjoyed a live DJ set and free Ice Cream from Whipped - Urban Dessert Lab, a Black-female owned lifestyle brand specializing in plant-based deserts.

©Reebok 2021

Discipline: Design Direction, Experiential